Inspired by the creative culture of Southern California, we use insights, creativity, technology and reach to help our clients grow their brands. With a team of 85 across offices in Irvine and Ottawa, SCS helps some of the best brands in the world perform.
SCS is an independent agency
start-up that powers brand performance.
Year Founded: 2016
(Schiefer Media: 1985, ChopShop: 2003, Fuel: 1999)
(Irvine, CA and Ottawa, ON Canada)
Longest Standing Client:
Mothers, 34 Years
Current AOR Clients:
Boost Mobile, Borla, Califia Farms, Classic Industries, Decked, Mothers, Online Trading Academy, SYLVANIA, TCL (Alcatel, BlackBerry), Vans, Visit Laguna Beach, NASCAR
SCS was founded in November 2016 with the merger of Schiefer Media and ChopShop to form SCS. Schiefer Media’s James Schiefer and ChopShop’s Zach Lyons wanted to create an agency uniquely designed to meet the future needs of consumer marketers by bringing media, creative and content together in a nimble, data-first offering designed for the new speed of consumer business today. SCS acquired Fuel in July 2018 to bring advanced digital studio capabilities to the agency.
Schiefer Media (1985)
Schiefer Media was an enthusiast media agency with an original focus on the automotive aftermarket and related enthusiast categories. Founded in 1985 by second generation automotive veteran Carl Schiefer (whose father Paul Schiefer was a founding member of the automotive aftermarket trade industry association SEMA in 1963), Schiefer Media went on to help numerous automotive brands – including category leaders Edelbrock, Mothers, Bilstein, and Royal Purple – to connect to enthusiast consumers through television, print and digital media.
Founded by seasoned video production entrepreneur Ken Anderson in 2003 as a post-production house, ChopShop went on to be an important television production partner for Fuel TV in the 2000s and ultimately became a creative agency with a focus on lifestyle brands under the leadership of film director Zach Lyons, who has directed work at ChopShop for Nike, PacSun, and Mophie.
Fuel was founded in Ottawa, ON Canada in 1999 by Mike Burns, Jeff Doiron, and Dave Ozipko as a pure play digital studio, developing digital experiences and platforms initially for local clients such as Canada Post and The Royal Canadian Mint but within a few short years was a significant digital agency on a global level running major digital initiatives for clients ranging from McDonald’s, Coca-Cola, NFL, and Mattel. This included global roll-outs such as barbie.com for Mattel, Happy Studio for McDonald’s, and Fanta Fruit Slam for Coca-Cola resulting in managed, multi-language digital platforms that engaged millions of consumers/month.
SCS operates on six key principles that drive our approach and way of life. These six principles launched the agency in November 2016 and help SCS provide brands with speed, value, integration and innovation that helps our clients reach their goals.
Founder & Chief Executive Officer
James is a leader with 20 years of experience in the media and advertising world. His career has focused on client advocacy and innovating ways to reach new and relevant consumers to drive results. He has developed and executive produced TV shows on Spike TV, Outdoor Channel as well as multiple digital properties that have reached millions of viewers. He has created media properties such as the broadband TV network Torque.TV and a proprietary dashboard taking real-time data to measure advertising results for his clients. Starting with three people, he has grown SCS to over 85 employees through organic growth and acquisitions, expanding SCS’s capabilities into a data driven media planning/buying, creative, content, social and digital agency.
President & Chief Strategy Officer
Jeff is a strategic planner, global brand consultant and speaker specializing in brand management, digital marketing, and marketing strategy. With over 20 years in advertising and marketing communications, and a majority in lifestyle and digital marketing, Roach is an experienced strategic marketer for global brands and an expert in Millennial and Alpha consumers. Jeff has touched over a thousand brands with past work for Cadbury, Coca-Cola, Coors, Durex, Energizer, Mattel, McDonald’s, Microsoft, MINI, MTV, Procter & Gamble, PUMA, Ubisoft, and Warner Bros. Jeff has presented at SXSW, Adobe MAX, Digital Hollywood, and Digital Kids conferences and is a Communications & Advertising Accredited Professional (CAAP).
Braden’s digital career started as an interactive film producer working on award-winning work including the Sexy Subaru campaign launching the 2009 Subaru Forester. Since then, Braden has overseen a large number of digital experiences active in over 60 markets worldwide for key clients such as NASCAR, Warner Bros., Carnival Cruise Lines, Disney, McDonald’s, DreamWorks, Microsoft, Geox, ZeptoLabs, and Mattel. Braden has a passion for creating uncompromising digital experiences that deliver against strategic brand goals focused on ROI.
Mr. Wing currently sits on the investment committees of HaasPortman and Panda Investments and several Boards.
AWARDS & ACCOLADES
AAF 2018 Silver – Boost Mobile – Online/Interactive Advertising & Promotion Campaign
AAF 2017 Gold – Boost Mobile “WAWYA” – Online/Interactive Websites Consumer
AAF 2017 Gold – Boost Mobile “WAWYA” – Out of Home & Ambient Media Outdoor Board
AAF 2017 Gold – Boost Mobile “WAWYA” – Integrated Advertising Consumer Campaign
AAF 2017 Silver – Boost Mobile “WAWYA” – Website, Consumer
AAF 2017 Silver – Boost Mobile “WAWYA” – Integrated Advertising Campaign
AAF 2017 Bronze – Blizzard Entertainment “A New Hero” – Branded Content & Entertainment
Webby 2017 Gold – Blizzard Entertainment “A New Hero” – Film & Video (Branded Entertainment) Unscripted
AAF 2016 Gold – Mophie – Film, Video & Sound, Internet Commercial, Single Spot – Any Length
AAF 2016 Gold – Mophie –Film, Video & Sound Internet Commercial Single Spot
AAF 2016 Gold – Boost Mobile “Passions” – Cross Platform, Online/Interactive Campaign
AAF 2016 Bronze – Boost Mobile “Passions” – Cross Platform, Online/Interactive Campaign
AAF 2013 Silver – Royal Purple “Outperformer Series” – Digital Advertising Campaign
AAF 2013 Silver – Royal Purple “Outperformer Series: Roland Sands” – Digital Advertising Video