From retail to healthcare, nearly every industry is being disrupted by AI in one way or another. And advertising is no exception.
npolyakovaMarch 16, 2022
James Schiefer, CEO and co-founder of advertising agency SCS, has a new and expanded headquarters in Costa Mesa for the firm—whose roots date back 37 years ago—while keeping his eyes open for additional opportunities to grow nationally and in other…
npolyakovaJune 27, 2022
Penning “Mobile Insider” every other week is either a feast or a famine in terms of relevant news about mobile media and marketing worth weighing in on. This past week was a feast, most likely because it coincided with the…
gsloninaMarch 14, 2023
More than a quarter (27%) of U.S. consumers said they’ve permanently shifted their preferences to online shopping over going to a store.
gsloninaMarch 14, 2023
Near the end of his Netflix stand-up special, Selective Outrage, Chris Rock got to the point by addressing the now-infamous slap, when Will Smith attacked the comedian live on stage at last year’s Oscars ceremony over a crass joke about…
gsloninaMarch 14, 2023
Ever since its rubber hit the road almost 40 years ago, Falken Tires has gained recognition for its premium products and dominance in motorsports. As the company’s business and customer profiles evolved, brand transformation agency SCS has been there to help the tire company…
Colin TisdallJanuary 11, 2023
The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.
Colin TisdallJanuary 5, 2023
Marketing executives share their 2023 predictions regarding the looming recession, the promise of retail media, the importance of consumer data and privacy, and the rise of artificial intelligence and Web3 in marketing.
Robb CorbettDecember 22, 2022