The connected customer of the future is finally here, and just in time for the holidays. With so many marketers fighting for your customer’s hard-earned dollar, putting them at the center of a diversified omnichannel approach is going to be the key to a successful season.
October Update
Entering the Holiday Season on All Channels
The connected customer of the future is finally here, and just in time for the holidays. With so many marketers fighting for your customer’s hard-earned dollar, putting them at the center of a diversified omnichannel approach is going to be the key to a successful season.
MEDIAPOST: HEY GOOGLE, WHAT’S THE FUTURE OF ANALYTICS?
With the impending switch from GA3 to GA4, Google has given the whole marketing world an ultimatum: change with us or lose your analytics. Right now, over 70 million websites and 50% of US businesses use the current GA3 software, and those who don’t switch over will lose service if they don’t move as early as July 1, 2023. This month, our VP of Strategy, Jason Prance, writes about the new features and advantages of the impending switch for MediaPost.
The most exciting auto show of the year is back for 2022. Once again, the world’s top aftermarket auto companies are gathering in Las Vegas to show the world their cutting-edge new products and developments. As an agency that started in the aftermarket automotive world in 1985, we look forward to the SEMA show every year. We’ll be here to support our longstanding clients like Borla, Brembo, Falken Tire, and Mothers—and to soak up the newest developments in the industry. Say hello if you’ll be in Vegas this week!
SCS PRESENTING NEW OMNI-CHANNEL SHOPPER INSIGHTS AT DIGITAL SUMMIT KANSAS CITY
With softening consumer spending hitting some categories and whispers of recession becoming a louder roar, most marketers are expecting a tougher market ahead in 2023. Meanwhile, the global pandemic has brought consumers to a merged e-commerce and retail shopping state, where omni-channel shopping (across e-com, retail, and stores) has blurred the lines. What should brand managers do now to prepare for softening spending, and how do we ensure we invest in the right areas to support omni-channel commerce in 2023? SCS’s Chief Strategy Officer Jeff Roach will be presenting consumer data insights from SCS’s recent Omni-channel Shopping survey at Digital Summit in Kansas City on November 8th. Join us for this informative session on the new consumer buying journey amongst changing purchase behavior.
SCS Atlanta extends its stay in Midtown but in new digs! With views of the Mercedes-Benz Stadium and the College Football Hall of Fame as our new neighbors, we are further planting our roots in the heart of Atlanta where we will continue to grow our Southeastern hub. With ample meeting and conference spaces, our new location will be a great place to host our clients and hold events. We look forward to having you out!
BUSINESS BULLDAWGS WIN UGA MARKETING COMPETITION FOR KWIKSET
Recently, over 150 business students convened to compete in The University of Georgia’s 2022 Digital Marketing Competition. Students were tasked with pitching SCS client, Kwikset on a new campaign. All of the concepts were impressive, but ultimately the “Business Bulldawgs” team won the day with the vintage styling of their throwback campaign. The winners received a free trip to Orange County where they toured Kwikset facilities and got a taste of agency life at the SCS West Coast office. Check out the video highlights of the competition here and how SCS worked with the University of Georgia to bring fresh ideas to an iconic American brand.
Annnnnd HIKE! With Football well into its season, Baseball in the playoffs, and the FIFA World Cup about to commence, the world of sports is exploding with activity. In this unprecedented year for athletics, brands are making big moves to reach fans. From Amazon inking a deal to stream Thursday night football, to Budweiser creating a non-alcoholic presence in Qatar for the World Cup, learn how marketers are making the world of sports more participatory than ever.
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