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Wednesday Web3: A Vacation from Old-School Search with Bing AI CreativeDataDigital MarketingInnovationInsightsMarketingMediaStrategyTechnology

Wednesday Web3: A Vacation from Old-School Search with Bing AI

With 100 million users in its first two months, a growth rate faster than TikTok’s, ChatGPT’s integration with Microsoft’s Bing triggered both new consumer interest in the second-place search engine and a large reaction from Google.  After making some changes…
March 1, 2023
The Friday Five: Issue 61 – Five articles that have us buzzing this week DataDigital MarketingInnovationInsightsMarketingMediaStrategyTechnology

The Friday Five: Issue 61 – Five articles that have us buzzing this week

Gimme BIMI: How To Use The New Branding And Security Tool BIMI, “Brand Indicators for Message Identification,” is a security standard that allows firms to display their brand logos alongside authenticated email messages. The feature was rolled out by Google…
September 2, 2021
Carl Schiefer Inducted Into the SEMA Hall of Fame: “Family Tradition, Groundbreaking Media” Automotive AftermarketMediaSEMA

Carl Schiefer Inducted Into the SEMA Hall of Fame: “Family Tradition, Groundbreaking Media”

Schiefer Media founder Carl Schiefer, with son and current SCS Founder & CEO, James Schiefer "Created in 1969, the SEMA Hall of Fame represents the most prestigious honor (in the automotive aftermarket) that the association can bestow on an individual.…
July 30, 2021
BRAND, AGENCY, STRATEGIST, DIRECTOR OF MARKETING OR CREATIVE. BEHIND EVERY GREAT CONCEPT OR CAMPAIGN IS AN INSTIGATOR AT WORK CreativeInsightsMarketing

BRAND, AGENCY, STRATEGIST, DIRECTOR OF MARKETING OR CREATIVE. BEHIND EVERY GREAT CONCEPT OR CAMPAIGN IS AN INSTIGATOR AT WORK

One of the first messages you see when you walk in to the SCS offices is in the form of a giant mural stating, “Instigators Welcome.”  This is a welcome message to ourselves as much as it is to our…
February 28, 2020
INSTIGATION IN THE SOCIAL WORLD: HOW DO YOU PUSH THROUGH THE SOCIAL NOISE TO INSPIRE ENGAGEMENT WHILE STAYING TRUE TO YOUR BRAND CreativeDigital MarketingInsights

INSTIGATION IN THE SOCIAL WORLD: HOW DO YOU PUSH THROUGH THE SOCIAL NOISE TO INSPIRE ENGAGEMENT WHILE STAYING TRUE TO YOUR BRAND

Creativity in social is imperative – and creating content that excites and moves your audience to action is the goal of any campaign. But, breaking through the noise of social means more than adding your voice to the latest tiktok…
February 28, 2020
SIX INSTIGATOR BRANDS USING UNIQUE DIGITAL EXPERIENCES TO DISRUPT THEIR CATEGORIES AND CREATE MORE AUTHENTIC RELATIONSHIPS ContentCreativeDataDigital MarketingInnovationMarketingTechnology

SIX INSTIGATOR BRANDS USING UNIQUE DIGITAL EXPERIENCES TO DISRUPT THEIR CATEGORIES AND CREATE MORE AUTHENTIC RELATIONSHIPS

We're in an era of marketing best practices that has created a sea of sameness. Pick almost any category, look at the Instagram, website, or digital ads from the top three brands, and you're likely to find eerily identical content,…
February 28, 2020