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The Friday Five: Issue 61 – Five articles that have us buzzing this week DataDigital MarketingInnovationInsightsMarketingMediaStrategyTechnology

The Friday Five: Issue 61 – Five articles that have us buzzing this week

Gimme BIMI: How To Use The New Branding And Security Tool BIMI, “Brand Indicators for Message Identification,” is a security standard that allows firms to display their brand logos alongside authenticated email messages. The feature was rolled out by Google…
September 2, 2021
BRAND, AGENCY, STRATEGIST, DIRECTOR OF MARKETING OR CREATIVE. BEHIND EVERY GREAT CONCEPT OR CAMPAIGN IS AN INSTIGATOR AT WORK CreativeInsightsMarketing

BRAND, AGENCY, STRATEGIST, DIRECTOR OF MARKETING OR CREATIVE. BEHIND EVERY GREAT CONCEPT OR CAMPAIGN IS AN INSTIGATOR AT WORK

One of the first messages you see when you walk in to the SCS offices is in the form of a giant mural stating, “Instigators Welcome.”  This is a welcome message to ourselves as much as it is to our…
February 28, 2020
SIX INSTIGATOR BRANDS USING UNIQUE DIGITAL EXPERIENCES TO DISRUPT THEIR CATEGORIES AND CREATE MORE AUTHENTIC RELATIONSHIPS ContentCreativeDataDigital MarketingInnovationMarketingTechnology

SIX INSTIGATOR BRANDS USING UNIQUE DIGITAL EXPERIENCES TO DISRUPT THEIR CATEGORIES AND CREATE MORE AUTHENTIC RELATIONSHIPS

We're in an era of marketing best practices that has created a sea of sameness. Pick almost any category, look at the Instagram, website, or digital ads from the top three brands, and you're likely to find eerily identical content,…
February 28, 2020